A landing page copy checklist for people who want customers

Seven copy elements that make an offer easier to understand and buy.

A landing page should make one decision easy. Visitors shouldn't have to hunt for the price, wonder what's included, or figure out how to pay.

Seven essentials

1. Clear headline: Say what the customer gets.
2. Who it's for: Describe the actual buyer.
3. Deliverables: Spell out what's included and excluded.
4. Visible price: Avoid surprise pricing for fixed-scope services.
5. Delivery details: Say when work starts and how it's received.
6. Trust: Use real proof only, never invented reviews.
7. Checkout: Make the primary payment action obvious.

Put a working checkout near the top and again after the service details. On mobile, keep buttons large and legible. If you accept cryptocurrency, offer a familiar card payment option too.

Quick test

Ask someone unfamiliar with your business to read the first screen for five seconds. Can they tell you what you sell, how much it costs and what happens next? If not, rewrite the first screen.

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